Posts tagged ‘st valentine’

More Spent on Flowers at Christmas Than Valentine’s

By Chad Upton | Editor

According to aboutflowers.com, Valentine’s Day is tied for second place with Mother’s Day in most dollars spent on flowers. Surprisingly, Christmas and Hanukkah are tied for first.

It actually makes sense when you look at the breakdown of who is buying them and why.

For Christmas and Hanukkah, the majority of flowers are purchased for people’s own use (ie. decorating). For Valentine’s Day, only 9% are purchased for themselves and it’s not surprising that people spend more on themselves than other people.

If we just consider the people who buy Valentine’s Day flowers, these are some interesting stats:

  • 23% of women purchase them for themselves
  • 57% of men, purchase them for their spouse
  • 25% of men, purchase them for their significant other

While I sometimes question the accuracy of these surveys, I was pretty confident in this data when I read this statistic: 0% of men purchase flowers for themselves for Valentine’s Day.

If you’re interested in the (brief) origin of Valentine’s Day, click here.

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Photo: Joel Bennett

Sources: About Flowers

February 14, 2011 at 2:00 am 10 comments

The History of Valentine’s Day

By Chad Upton | Editor

Where did Valentine’s Day come from?

I’d like to say that some marketing genius at Hallmark was looking for a good reason to sell cards between Christmas and Easter, but that’s not the case. Although, they’re not shy about making the best of it — Valentine’s Day is the second most popular holiday for sending cards (Christmas is the leader). Approximately one billion Valentine cards are sent each year.

In elementary school, we used to decorate giant Valentine’s Day envelopes and hang them from our desks. Then we would buy a box of Valentine Cards and write a nice message for every person in our class, except the ones we didn’t like. After that, we’d walk around the room and drop the cards in each others envelopes. That was usually the end of the day, but just before we left, the teacher would feed us cake until we were mad and turn us loose on the neighborhood. (more…)

February 12, 2010 at 12:08 am 1 comment


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