Posts filed under ‘You’re Doing It Wrong’

Mountain Dew was Invented as Whiskey Mix

About 4000 years ago, Whiskey (or Whisky) was invented to purify perfumes and aromatics. Now, some Whiskey is aged longer than many people were back then.

Soft drinks are a much more recent invention, although perhaps still older than you may think. Soda water was first introduced to the world by Joseph Priestley in 1767 when he published his paper, Impregnating Water with Fixed Air. Yes, that’s the real name of the paper.

whiskey-mountain-dew

Through a series of followup inventions, flavored soda became popular in the late 1800s, starting with lemon and orange varieties. Large soda bottlers and distributors weren’t common back in the 1930s, so the Hartman brothers invented their own whiskey mixer: Mountain Dew. The Hartman brothers sought advice from Coca-Cola about Mountain Dew, but Coke didn’t help. Pepsi was interested, albeit 35 years later, when they bought Mountain Dew. (more…)

August 12, 2013 at 2:00 am 6 comments


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