More Spent on Flowers at Christmas Than Valentine’s

February 14, 2011 at 2:00 am 10 comments

By Chad Upton | Editor

According to, Valentine’s Day is tied for second place with Mother’s Day in most dollars spent on flowers. Surprisingly, Christmas and Hanukkah are tied for first.

It actually makes sense when you look at the breakdown of who is buying them and why.

For Christmas and Hanukkah, the majority of flowers are purchased for people’s own use (ie. decorating). For Valentine’s Day, only 9% are purchased for themselves and it’s not surprising that people spend more on themselves than other people.

If we just consider the people who buy Valentine’s Day flowers, these are some interesting stats:

  • 23% of women purchase them for themselves
  • 57% of men, purchase them for their spouse
  • 25% of men, purchase them for their significant other

While I sometimes question the accuracy of these surveys, I was pretty confident in this data when I read this statistic: 0% of men purchase flowers for themselves for Valentine’s Day.

If you’re interested in the (brief) origin of Valentine’s Day, click here.

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Photo: Joel Bennett

Sources: About Flowers

Entry filed under: Demystified, Holidays and Traditions. Tags: , , , , , , , , .

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10 Comments Add your own

  • 1. Nick  |  February 14, 2011 at 12:58 pm

    “For example, 23% of women purchase Valentine’s Day flowers for themselves”.

    This statement is obviously false. You meant to say, “Of all the flowers sold for Valentine’s Day, 23% of the flowers purchased were by women purchasing the flowers for themselves”.

    You make it sound like 23% of the women in this country purchase flowers for themselves on Valentine’s Day. That would be roughly 36 million women…an obviously incorrect number.

    • 2. Chad Upton  |  February 14, 2011 at 1:22 pm

      You are correct, the context could have been more clear. I have updated the wording to ensure people understand it is in the context of those who buy flowers (“the breakdown”).

  • 3. Mujeres inseguras en San Valentin  |  February 14, 2011 at 2:35 pm

    […] estadísticas del sitio, El dia Día de San Valentín está empatado en el segundo lugar con el Día de la Madre en mas dinero gastado en flores. Sorprendentemente, la […]

  • 4. obbop  |  February 14, 2011 at 3:00 pm

    I don’t want no dern’ flowers!!!!

    Offer me some vittles, however, and make me purr with delight!!!!

  • 5. john  |  February 14, 2011 at 3:35 pm

    Its still not clear. Maybe if you used the actual numbers and the adults handle the percentages…

  • 6. julie  |  February 14, 2011 at 4:43 pm

    So 75% of unmarried men who purchase flowers on Valentine’s day purchase them for someone other than their significant other or themselves? I kind of doubt that’s what you meant to say.

  • 7. Jubal’s News | Brooke & Jubal In The Morning  |  February 15, 2011 at 9:10 am

    […] of women sent themselves FLOWERS for Valentines Day. The other 77% just yelled at their partner for not doing […]

  • […] (Broken Secrets) Category: Lifestyle, The Morning Show with Brad & Jackie Tags: buy, flowers, valentines, […]

  • 9. Who Bought Flowers For Themsleves?  |  February 15, 2011 at 10:14 am

    […] interesting statistics on who spent what on whom during yesterday’s love fest Valentine’s […]

  • 10. You Bought Your OWN Flowers?  |  February 15, 2011 at 12:43 pm

    […] (Courtesy of Chad Upton – Broken Secrets) […]


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