More Spent on Flowers at Christmas Than Valentine’s
February 14, 2011 at 2:00 am Chad Upton 10 comments
By Chad Upton | Editor
According to aboutflowers.com, Valentine’s Day is tied for second place with Mother’s Day in most dollars spent on flowers. Surprisingly, Christmas and Hanukkah are tied for first.
It actually makes sense when you look at the breakdown of who is buying them and why.
For Christmas and Hanukkah, the majority of flowers are purchased for people’s own use (ie. decorating). For Valentine’s Day, only 9% are purchased for themselves and it’s not surprising that people spend more on themselves than other people.
If we just consider the people who buy Valentine’s Day flowers, these are some interesting stats:
- 23% of women purchase them for themselves
- 57% of men, purchase them for their spouse
- 25% of men, purchase them for their significant other
While I sometimes question the accuracy of these surveys, I was pretty confident in this data when I read this statistic: 0% of men purchase flowers for themselves for Valentine’s Day.
If you’re interested in the (brief) origin of Valentine’s Day, click here.
Broken Secrets
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Photo: Joel Bennett
Sources: About Flowers
Entry filed under: Demystified, Holidays and Traditions. Tags: flowers, roses, saint, sales, st, st valentine, statistics, valentine, valentine's day.
Broken Secrets 
1.
Nick | February 14, 2011 at 12:58 pm
“For example, 23% of women purchase Valentine’s Day flowers for themselves”.
This statement is obviously false. You meant to say, “Of all the flowers sold for Valentine’s Day, 23% of the flowers purchased were by women purchasing the flowers for themselves”.
You make it sound like 23% of the women in this country purchase flowers for themselves on Valentine’s Day. That would be roughly 36 million women…an obviously incorrect number.
2.
Chad Upton | February 14, 2011 at 1:22 pm
You are correct, the context could have been more clear. I have updated the wording to ensure people understand it is in the context of those who buy flowers (“the breakdown”).
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4.
obbop | February 14, 2011 at 3:00 pm
I don’t want no dern’ flowers!!!!
Offer me some vittles, however, and make me purr with delight!!!!
5.
john | February 14, 2011 at 3:35 pm
Its still not clear. Maybe if you used the actual numbers and the adults handle the percentages…
6.
julie | February 14, 2011 at 4:43 pm
So 75% of unmarried men who purchase flowers on Valentine’s day purchase them for someone other than their significant other or themselves? I kind of doubt that’s what you meant to say.
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