Posts tagged ‘clothing’

Pink wasn’t always for girls

Pink is for girls and blue is for boys—or at least that’s what marketing tells us. Interestingly, it wasn’t always this way. In fact, it was the opposite for a long time, with boys being dressed in pink while blue was preferred for girls. No one is completely sure why the colors flipped but as it turns out, catalogue marketing teams may be partially to blame.

Traditionally, pink was associated with boys because it was a shade of red and considered to be a “stronger” color. Blue was thought of as pretty and delicate, making it suitable for girls. In reality, though, children of both sexes tended to be dressed in white for simpler cleanup. Kids’ clothes were rarely gendered during this time period. Even an 1890 copy of the Ladies’ Home Journal (a US publication) reads, “Pure white is used for all babies—blue for girls and pink for boys, when a color is wished.” (more…)

November 10, 2017 at 11:00 am 1 comment

Up to 40% of Online Clothing Purchases are Returned

By Kaye Nemec

Online shopping is popular for people who don’t have the time to shop in stores or who simply feel browsing through a mall is actually a waste of time. With websites like Ebates.com, which gives you cash back for all your purchases, and PayPal.com, which allows you to pay without using your credit card, it’s ridiculously easy to add a few items to your cart and hope you get what you paid for.

Unfortunately, online shopping results aren’t always what we hope for. In fact, 15 to 40% of all online clothing purchases are returned (depending on the source). One in four loose fitting clothing items like t-shirts are returned when they’re purchased online. Almost half of all form fitting clothing items purchased online are returned.

Twenty percent of computer software purchased online is returned and 15% of books purchased online are returned.

If companies don’t have “return to store” or “free return shipping” options then our great, upfront deals could turn into a total loss in the end. Of the returns made from online purchases, 59% receive refunds, 27% are exchanged for another item and 11% are given a store credit.

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Sources: Shine, The Business Link

May 6, 2011 at 2:00 am 1 comment

The Meaning of Care Symbols on Clothes Tags

By Kaye Nemec

When it’s time to wash a new item of clothing, most people check the tag to see what the manufacturer recommends for washing and drying.

Sometimes instructions are easily spelled out, other times the consumer is given a set of symbols to interpret. With no explanation or key to reference, there is no way to know what these symbols mean. Before you take a gamble with your clothing purchases, use the chart below as a reference guide for the most common symbols. For an extensive list of care symbols visit Textileaffairs.com.

  Machine Wash Normal
  Machine Wash Cold
  Machine Wash Warm
  Hand Wash
  Do Not Wash
  Do Not Bleach
  Tumble Dry Normal
  Do Not Dry
  Iron Normal
  Do Not Iron
  Dry Clean
  Do Not Dry Clean

Broken Secrets

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Sources: Textile Affairs

April 27, 2011 at 2:00 am 1 comment


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