Netflix Accounts for 29% of North American Internet Traffic
By Chad Upton | Editor
YouTube was once the king of online video bandwidth. They still make a significant dent, especially in Europe where they account for more than 20% of peak downstream mobile traffic.
In North America, Netflix is the largest single consumer of bandwidth. At peak, they’re tasked with 33% of downstream internet traffic. Off peak, they’re responsible for about 28.8% of downstream bandwidth.
As Netflix continues to expand into South America and Europe, they will certainly impose a bigger footprint on networks in those regions. Interestingly, they may also have a calming effect on other local internet traffic. Analysis shows that bit-torrent traffic, sometimes used to pirate movies and tv shows, actually decreases when Netflix is introduced into a market.
Since some Internet Service Providers slow down the internet for users running bit-torrent clients, Netflix may be something they’re willing to pay for.