Posts tagged ‘worth’

How Much is the Gold in an Olympic Medal Worth?

By now, I’m sure many of you have caught some of the Vancouver Olympics. I was talking to my mom tonight and she thought it would be a good time for me to write about an Olympics Secret — I couldn’t agree more.

Since I live in the US, I’ve been watching the games on NBC. They’ve done a pretty good job of squeezing the excitement into a few hours of prime-time every night. It would be nice if it was all live, all day but they need to pay the bills. NBC estimates they will lose about $200 million broadcasting these games (the difference between what they paid for the exclusive rights and how much advertising time they can sell during the games).

I think the games have gone over really well, maybe better than NBC expected. I was talking to somebody today who was really surprised by their own excitement for these games. They were surprised because the Winter Olympics don’t always get the same hype and attention the summer games do. (more…)

February 18, 2010 at 2:48 am 3 comments

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