Posts tagged ‘watch’
Why Watches are Set to 10:10 in Adverts
Once a fundamental tool, the wrist watch is now an accessory more than necessity.
The ubiquity of cellphones eliminated the need for watches on most people’s wrists. However, smart watches that accompany smartphones may catalyze a revival in wrist watches. Although these new fangled smart watches can emulate the analog hands of a traditional timepiece, they lack verisimilitude.
If you’re looking for the real thing, you may notice almost all analog wrist watches are photographed with a time of 10:10. The time doesn’t have any special meaning, it’s just aesthetics. The manufacturer’s logo is typically below 12 o’clock and the hands at 10 and 2 frame the logo proportionally and draw the readers eyes toward the logo itself.
One exception is chronograph watches. Since they often have multiple dials, the logo may not be top and center and/or the hands may be moved to a position that doesn’t block other dials.
Use Your Watch as a Compass
I remember in third grade science class, my teacher asked for a helper who had a watch with a second hand. I volunteered because my watch had two hands, the first one and the second one. I was really embarrassed when she explained that the second hand was actually a third hand that measured seconds.
Watches are more jewelry than necessity these days. Many young people don’t wear watches because their cell phone keeps the time. But, if you do have an analog watch, you can use it as a compass. If you don’t have an analog watch, you can draw one in the dirt or picture it in your mind.
Let’s say you’re lost in the woods, or maybe you’re just lost on Wood street in Chicago. You know it’s getting close to dinner time and you were going to meet your friend by the lake for dinner. You know the lake is East, but you don’t know which way that is. So, you think back to this post on BrokenSecrets.com. (more…)
Broken Secrets 