Posts tagged ‘terminology’

Cocktail Terminology

By Chad Upton | Editor

Ordering a cocktail can be as confusing as ordering at starbucks. Here’s a quick guide to help you get it your way.

  • on the rocks – on ice (“rocks”)
  • straight up – chilled in a shaker and strained to remove ice (aka “up” or “shaken”)
  • stirred – served on ice and stirred with a bar spoon
  • neat – served at room temperature, no ice
  • back – a glass of non-alcoholic liquid served with your cocktail, such as water for mixing with Whiskey

If you like martinis, they have a language of their own. Traditionally, a martini is made with gin and dry vermouth, then garnished with a green olive. Many variations have become popular, especially swapping top shelf vodka with gin. Here are some terms for traditional martinis:

  • dry – little to no vermouth
  • wet – extra vermouth
  • dirty – extra olive juice, making it look “dirty” (murky)
  • perfect – equal parts dry and sweet vermouth are used


Broken Secrets

Get updates from: FacebookTwitterEmailKindle

Photo: Adrian Hoffmann (cc)

Sources: Wikipedia (on the rocks, martini),,

March 11, 2011 at 2:00 am 7 comments

Magazine Mastheads Have a Nautical History

By Kaye Nemec

At the beginning of most magazines and newspapers, somewhere near the editorial page, you’ll find the masthead — the page of a publication that lists who is responsible for the magazine “behind the scenes.”  Everyone from editors and writers to advertising staff and designers are listed on the masthead. It may also include history of the publication, advertising rates, subscription and circulation information, contact names and numbers. So, why does this source of information have a clearly nautical name?

The term masthead did indeed derive from a nautical origin. Specifically, it came from a tradition within the shipping industry where brass plates were commonly displayed on the main mast of ships to showcase the owner of the ship, information about the ship and/or the location of its home port.

Broken Secrets

Get updates on: FacebookTwitterEmailKindle

Photo: hans s (cc)

Sources: WiseGeek, Wikipedia

January 12, 2011 at 2:00 am Leave a comment

Follow Broken Secrets

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5,359 other followers

Big Awards

Best Personal Blog/Website (People's Voice)

W3 Award - Copy Writing


Featured by…

• Yahoo
• Business Insider
• Smithsonian Magazine
• USA Today
• AskMen (and many more...)

Contact Info

%d bloggers like this: