Posts tagged ‘subscription’

Magazine Subscription Expiry Date is on Address Label

By Chad Upton | Editor

I love books and magazines and I mean real books and real magazines, printed on paper.

Sure, I love their digital counterparts too. They have snazzy interactive layouts, rich multimedia and they’re always in your pocket. But, sometimes less is more.

There is something powerful and irreplaceable about ink and paper. The experience is linear and there are few distractions along the way. Most importantly, there are no instant notifications, no batteries and you have to actually see one of your real friends to “share” it with them. On paper, you’re alone with your thoughts. Ten percent of that is because the medium consumes you, the remaining ninety percent is because there are no stupid comments at the bottom of each page.

That’s not to say all comments are stupid, there are plenty of useful and thought provoking comments on the internet. But when there are no comments at all, there can’t be any stupid ones either. Comments should be consumed for dessert; people should think for themselves before eating honey from the hive.

That’s where pages beat pixels.

It is why I have books and magazine subscriptions. But, it’s not all rainbows and unicorns. First of all, there are at least three subscription cards in each magazine. They should do a print run for subscribers that is exempt from the inserts. That would be a significant incentive for readers to actually subscribe! In the meantime, I’ll keep shaking them over the recycling bin.

Publishers also suggest renewing your annual subscription on what seems like a bimonthly basis. So, it’s helpful to know when your subscription really expires.

Thankfully, they put the expiration date right on the address label.

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November 6, 2012 at 2:00 am 5 comments


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