Posts tagged ‘registration’

The Purpose of Color and Registration Marks on Packaging

I first noticed these marks on cereal boxes as a kid. After pouring a bowl of cereal, I’d read the front panel, then the back and eventually I’d be reading the subscript on the top panels.

The folding panels of many cardboard packages contain colored boxes and cross-hair markings. I always wondered what they were for.

The cross-hairs are called “registration marks” and they may be used for different purposes during the printing and package making process.

In the initial stages of the printing process, they are used to ensure the printing plates are properly aligned in multiple color processes. Technicians use these marks to perform the initial setup and make adjustments during the print run. Advanced printing presses also have sensors to check for alignment and make automatic adjustments.

The registration marks may also be used to align materials in other machines that do cutting, folding and gluing.

The color boxes are used by printing technicians to verify the proper quantity of ink is being laid on the printed material. This allows them to match color samples to ensure consistency from start to finish of the printing run and even across printing facilities that print the same materials around the world.

Thanks to Todd M for suggesting this secret.

Broken Secrets | By: Chad Upton

Subscribe on: Facebook | Twitter | Kindle

Sources: Computer Hope, Wikipedia (Registration), Sensors

June 21, 2010 at 5:00 am 1 comment

Why U-Hauls Have Arizona License Plates

Most U-Haul vehicles have Arizona license plates. Here’s a typical example.

The following picture was taken in the Toronto area, the information on the side is about Newfoundland and the license plate is, of course, from Arizona.

That might seem unusual, but most U-Hauls in Canada actually have Arizona plates too. The fact is, all corporate owned U-Haul rental vehicles in the lower 48 States and Canada have Arizona license plates. That’s right, Alaska and Hawaii don’t have Arizona plates, but all of Canada does. There are actually a few good reasons for this.

When I first noticed this trend, I assumed that U-Haul got a sweetheart deal in Arizona. It turns out their head office is in Phoenix, so it seems reasonable that they would register vehicles there. They also get a really sweet deal there, but this deal is not exclusive to U-Haul, it’s good for anyone with a billing address in Arizona. (more…)

April 8, 2010 at 11:19 pm 12 comments


Follow Broken Secrets

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5,754 other followers

Big Awards


Best Personal Blog/Website (People's Voice)


W3 Award - Copy Writing

Read Secrets on Your Kindle

Categories

Play Hashi Link

Featured by…

• Yahoo
• Business Insider
• NPR
• BBC
• Smithsonian Magazine
• USA Today
• AskMen (and many more...)

Contact Info


%d bloggers like this: