Posts tagged ‘message’
Corporate Logo Secrets
By Chad Upton | Editor
A well designed logo is simple, easy to identify and conveys important information about the brand it represents.
Some logos do that by looking the part: cool, stylish, funky, formal, casual…etc. Logos may also represent the brand with meaningful imagery.
Although you may have seen these logos hundreds of times, you may have have missed some of the meaning.
Apple
With the cachet of this brand, it’s hard to believe it was nearly bankrupt ten years ago. Now, it’s one of the most valuable consumer electronics brands.
There are many stories floating around about how the Apple logo got its bite mark (or “byte” mark). The ad agency that created it, claims it is a biblical reference that symbolizes a bite from the forbidden fruit from the tree of knowledge. In the story, a serpent promises Eve that eating the fruit would make one wise.
BMW
Bayerische Motoren Werke (BMW) originally made airplane engines and there is a popular theory that the logo shape represents a spinning airplane propeller. Although that makes a lot of sense, the design is actually based on the colors of the checkered Bavarian flag, the German State where the automaker started.
Fedex
See the arrow between the “E” and the “x”?
Toblerone
Look at the white space in the mountain. It’s a bear, a symbol of the town where Toblerone started.
Tostitos
Two of the letters are sharing a Tostito and a bowl of salsa, which happens to be the dot on the “i.” That’s a legal double dip.
Baskin Robbins
They have 31 flavors and the number is right in the logo.
Milwaukee Brewers
In the old Milwaukee Brewers logo, the letters “m” and “b” form a baseball glove.
Cisco
You may not have seen cisco’s products, but chances are good that some of them are responsible for letting you view this web page — they make telecommunications equipment. The company was named after the city of San Francisco. The waveform bars in the logo represent the Golden Gate Bridge, a well known San Francisco landmark.
Sun Microsystems
The letters “U” and “N” are arranged to create the letter “S”, spelling “sun.”
Amazon
They have everything, from A to Z.
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Sources: Logo Blog, Wikipedia (Apple Logo), Kelly Advertising, Wallet Pop, CorporateLogos.ws, NY Times
Understanding Trucker Signals
By Chad Upton | Editor
You can’t go far on the highway without seeing a semi-truck. While they may be intimidating to some, in many cases they are the most careful drivers on the road — their life and livelihood is on the line.
Truckers usually communicate with each other using citizen’s band (CB) radios, but they communicate with you using headlights, turn signals and trailer lights. In a lot of cases, you probably don’t realize they’re doing it.
Trucks have a lot of advantages over the average driver. For example, they sit a lot higher, so they see past other cars when you can’t. Also, from their CB radio, they know about things that are around the next corner.
The most common signal is used by cars and trucks in oncoming lanes. They will double-flash their headlights when they just passed a police speed trap that you’re heading toward. While this is very helpful, be sure you know your local laws about this, in some places it is against the law.
More than two consecutive flashes from oncoming traffic signals that there is another type of danger ahead, such as a foreign object on the road and drivers should proceed with caution. These two signals are often confused, but the appropriate action is the same, slow down. (more…)
Broken Secrets 