Posts tagged ‘logo’
There is a Standard Symbol for Product Life Expectancy
By Chad Upton | Editor
Finding the shelf life or expiry date on something in your fridge can be challenging. It’s much easier to find the product life on personal items like shampoo, mouthwash, body wash, cosmetics, etc. You won’t find it on all products of this type in North America, but it is a requirement in Europe so you will see it on many products that share global packaging.
The “Period After Opening Symbol” is a standard icon that indicates how many months (M) or years (Y) the product is good after opening. The product must remain harmless to its user within this period.
Now, you just have to remember when you opened it.
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Sources: wikipedia (PAOS)
Design and History of the Northface Logo
By Kaye Nemec
Northface is a performance apparel, equipment and footwear company that started over 40 years ago. Although most of their products are geared towards mountaineers, climbers and hikers, the company was, ironically, started on a beach. In 1966 two young men with a passion for hiking were living in San Francisco’s North Beach neighborhood; they decided to turn their hobby into a living by starting a small, mountaineering retail business. Today, they are known around the world as a leader in endurance products among outdoor performance enthusiasts.
The name North Face was chosen because the north face of a mountain is the coldest and most treacherous side and the goal was to create gear that would assist climbers in successfully traversing these conditions.
The logo they chose for the The North Face company is an interpretation of Yosemite National Park’s Half Dome, a rock formation rising 8,800 feet above sea level. In 1865 Half Dome was declaredto be completely inaccessible to anyone and this was believed to be true until 1875 when George Anderson was the first person to successfully reach the summit.
Today thousands of people reach the summit every year and several of them are likely using North Face gear while they do it.
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Sources: The North Face: Our Story, Dinesh.com, NPS.gov
Corporate Logo Secrets
By Chad Upton | Editor
A well designed logo is simple, easy to identify and conveys important information about the brand it represents.
Some logos do that by looking the part: cool, stylish, funky, formal, casual…etc. Logos may also represent the brand with meaningful imagery.
Although you may have seen these logos hundreds of times, you may have have missed some of the meaning.
Apple
With the cachet of this brand, it’s hard to believe it was nearly bankrupt ten years ago. Now, it’s one of the most valuable consumer electronics brands.
There are many stories floating around about how the Apple logo got its bite mark (or “byte” mark). The ad agency that created it, claims it is a biblical reference that symbolizes a bite from the forbidden fruit from the tree of knowledge. In the story, a serpent promises Eve that eating the fruit would make one wise.
BMW
Bayerische Motoren Werke (BMW) originally made airplane engines and there is a popular theory that the logo shape represents a spinning airplane propeller. Although that makes a lot of sense, the design is actually based on the colors of the checkered Bavarian flag, the German State where the automaker started.
Fedex
See the arrow between the “E” and the “x”?
Toblerone
Look at the white space in the mountain. It’s a bear, a symbol of the town where Toblerone started.
Tostitos
Two of the letters are sharing a Tostito and a bowl of salsa, which happens to be the dot on the “i.” That’s a legal double dip.
Baskin Robbins
They have 31 flavors and the number is right in the logo.
Milwaukee Brewers
In the old Milwaukee Brewers logo, the letters “m” and “b” form a baseball glove.
Cisco
You may not have seen cisco’s products, but chances are good that some of them are responsible for letting you view this web page — they make telecommunications equipment. The company was named after the city of San Francisco. The waveform bars in the logo represent the Golden Gate Bridge, a well known San Francisco landmark.
Sun Microsystems
The letters “U” and “N” are arranged to create the letter “S”, spelling “sun.”
Amazon
They have everything, from A to Z.
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Sources: Logo Blog, Wikipedia (Apple Logo), Kelly Advertising, Wallet Pop, CorporateLogos.ws, NY Times
