Posts tagged ‘generic’

The Real Names of Brand Name Products

By Kaye Nemec

The weather is getting cold and the air is getting dry. We’re going through more Kleenex and additional Chapstick. We’re cooking warm meals in our Crock Pots and soon we’ll be getting out the wrapping paper and Scotch Tape to prepare for the holidays.

Kleenex, Chapstick, Crock Pots and Scotch Tape are all things that have become common, household names and most of us don’t think twice before calling them by these titles. Like many other popular products, the brand names have become more widely used than their original names.  Replacing generic names with brand names has become so common that they have even coined a term for it – Genericide.

Below is a list of items that we commonly use the brand name for instead of the actual name. (more…)

December 1, 2010 at 2:00 am 21 comments

Follow Broken Secrets

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5,366 other subscribers

Big Awards

Best Personal Blog/Website (People's Voice)

W3 Award - Copy Writing


Featured by…

• Yahoo
• Business Insider
• Smithsonian Magazine
• USA Today
• AskMen (and many more...)

Contact Info

%d bloggers like this: