Posts tagged ‘boy’

Pink wasn’t always for girls

Pink is for girls and blue is for boys—or at least that’s what marketing tells us. Interestingly, it wasn’t always this way. In fact, it was the opposite for a long time, with boys being dressed in pink while blue was preferred for girls. No one is completely sure why the colors flipped but as it turns out, catalogue marketing teams may be partially to blame.

Traditionally, pink was associated with boys because it was a shade of red and considered to be a “stronger” color. Blue was thought of as pretty and delicate, making it suitable for girls. In reality, though, children of both sexes tended to be dressed in white for simpler cleanup. Kids’ clothes were rarely gendered during this time period. Even an 1890 copy of the Ladies’ Home Journal (a US publication) reads, “Pure white is used for all babies—blue for girls and pink for boys, when a color is wished.” (more…)

November 10, 2017 at 11:00 am 1 comment


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