Broken Secrets: Phase 2
Today, I want to talk about Broken Secrets — where we’ve been and where we’re going.
For those who don’t know, my name is Chad Upton and I’m the creator of Broken Secrets. I’m a 31 year old guy, living in the Midwestern United States. I have a pretty normal day job and I write this site in the evenings, usually after dinner or when my wife Kristen goes to bed.
A lot of people ask me if I make money from Broken Secrets. The answer is a vague, but accurate, “not really.” Technically, the blog generates a small amount of money through amazon referrals (if you buy something) and through kindle subscriptions. Frankly, I’ve spent more on the site than it has brought in, so I think it’s fair to say that I don’t “make” money from the site. Which is fine, I didn’t start the site because I need the money — it’s a hobby.
I don’t believe most people think about the time it takes to research, write, edit and find photos or videos to make a single entry come together. But, most posts take 2-3 hours to create. There are some exceptions, a few posts were created in less than 2 hours and a few took more than 3 hours (especially some of the videos).
Creating content and promoting the blog is a lot of work, but I’ve been lucky. The site quickly gained in popularity. It now gets more visitors each day than it got in the first month of operation.
All of the readers have different tastes and expectations. Some people love the really long, very detailed posts. Others prefer the short, sweet and glossy ones. Therefore, the topics and lengths of posts vary widely. What some readers find useful, others find elementary. What some find informative, others find useless. It all depends on your perspective, and everyone’s is different.
It’s tough to please everybody and that’s OK, the response has still been overwhelming. Up until now, I’ve written every post and delivered one every weekday for the past 9 months (166 posts). That makes for a long workday, every day.
Although the pay is negligible, the rewards are priceless.
Broken Secrets recently won a Webby Award for best personal blog/website. It has been featured by local and national media around the globe. It’s highly ranked in the Amazon Kindle store for blogs and between Facebook, Twitter, Kindle and email, there are thousands of people who subscribe and read daily. Frankly, it has exceeded all of my expectations and passed all of the milestones more quickly than I could have imagined.
The Webby Awards are by far the biggest compliment, they’re like the Oscars of the Internet. They’re the highest award a website can win; I’m honored to have won and had the support of so many of you. At the award ceremony, I got to meet Jimmy Fallon, Buzz Alrdin, Jason Bateman and many other great people.
All of this success means that it’s time to make the site bigger and better. The first step: more high quality content. As I concentrate on more quality content, the site will continue to get updated several times per week, but I may have some other contributors helping out. This will be great, we’ll have some fresh ideas.
I appreciate all your feedback, suggestions and support. You can always contact me by clicking here.
As always, thanks for reading.
Broken Secrets | Chad Upton
Photo: zagatbuzz (cc)